What becomes of the broken hearted.
Last week Tuesday i was kindly invited by Ted Baker to join them for 'Ted's Team Day', a fashion show devoted to showcasing their next seasons stock to their dedicated retail staff from up and down the country. I was one of the lucky few online press that was allowed in to the event, because really, the whole event isn't for likes of a few bloggers - its for the staff in-store who will be selling it to us the public. An idea which i think is blooming amazing - something i think the british high-street could learn something from! No expense was spared in terms of creativity, from neat cream blankets to keep snug & warm in the transformed warehouse, to the make-shift model photo-shoot taking place during the catwalk. I was delighted to be invited, especially so to support one of my best friends who works in the buying department.
As said previously, Ted Baker is a brand that i had admired from afar, but this collection has got me swooning like crazy. Its fresh, feminine and dainty, in a classic yet certainly in-keeping with the trends we saw on the designer catwalk. Without sounding too far-fetched, Sarah and i could certainly wear every piece - as it mirrored out tastes and style completely. From floaty floral maxi dresses, to tailored cream blazers and shorts, to flirty cocktail dresses, i suddenly got seriously excited for summer. The images above are a few i politely borrowed from Sarah, i adore that pearl necklace and floral maxi-dress!
I did try and film the show on my diddy iPhone, but the results were truly tragic - my horrendous filming, Apple were no part to blame. And you could only hear Sarah constantly pestering me to get married so she could wear this and that flipping dress. But do feast your eyes on this video i, yet again, politely stole for your viewing pleasure.
Admittedly whilst i could buy it all in heartbeat, its is slightly out of my price range. But for an occasion, Ted Baker dresses are definitely worth checking out and splashing the cash. I've been invited to a wedding in the summer so will def keeping an eye out for these to hit store. Its funny how i never get excited about Topshop collections, simply because i find them far too 'out there' - but i fell head over heels for this. Another point i hasten to tell you, I got to cast eyes on the man behind the Ted Baker brand, a man whose identity is so strongly guarded from the media, if i dared to tell you.. well i wouldn't like to say what would happen. Go on google him if you can, you'll see his face is always disguised!
What do you think of the new collection?
On a more blue note, you may have seen recently the down-turn on the high-street this week - the company which i work for part-time has seriously suffered and are currently with the intent for administration. So who knows whether redundancy will be on the cards, maybe this is the push i need to get right back out there interning, until the dream job lands upon my feet. At this moment in time, feeling rather sad at the prospect of saying good bye to all my loyal grannies!
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What becomes of the broken hearted.
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